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Owlet Smart Sock 2 Baby Monitor wins Australia's coveted Good Design Award for Design Excellence

Owlet Smart Sock 2 Baby Monitor wins Australia's coveted Good Design Award for Design Excellence

The winners of Australia's peak industry design awards – the highest honour for design and innovation in the country were announced at The Star on 11 July at the 61st annual Good Design Awards Ceremony.

Owlet Smart Sock 2 Baby Monitor received a prestigious Good Design Award Best in Class Accolade in the Product Design – Consumer Electronics category in recognition for outstanding design and innovation.

The annual Good Design Awards is Australia’s most prestigious international Awards for design and innovation with a proud history dating back to 1958. The Awards celebrate the best new products and services on the Australian market, excellence in architectural design, engineering, fashion, digital and communication design and reward emerging areas of design strategy, social impact and design entrepreneurship.

The Good Design Awards Jury spent several days evaluating each entry according to a strict set of design criteria which covers ‘good design’, ‘design innovation’ and ‘design impact’. Projects recognised with a Good Design Award must demonstrate excellence in all areas and convince the Jury they are worthy of recognition.  

Dr. Brandon Gien, CEO of Good Design Australia said: “Receiving a Good Design Award at this level is a significant achievement given the very high calibre of entries received this year.” 

“Australia’s Good Design Award is more than a symbol of design excellence, it represents the hard work and dedication towards an innovative outcome that will ultimately improve our quality of life. These projects showcase the brilliance of design and the potential it has to improve our world,” said Dr. Gien. 

The Good Design Awards Jury praised Owlet Smart Sock 2 Baby Monitor commenting: “Really clever baby monitor that has been very professionally designed. The user does not have to decipher the video or the monitor allowing for a better and less stressful experience. This divide sets a new benchmark in baby monitors and the design team should be proud of what they have achieved. The colour pallet is appropriate and overall graphics and UX explanations are really nicely done. Overall, the Owlet Smart Sock is very intuitive, easy to set up and use - well done.”  

The Good Design Awards attracted a record number of submissions with close to 700 design projects evaluated in this year’s international design awards.

ENDS -

About Good Design Australia and Australia’s Good Design Awards

Good Design Australia is an international design promotion organisation responsible for managing Australia’s annual Good Design Awards and other signature design events. With a proud history that dates back to 1958, Good Design Australia remains committed to promoting the importance of design to business, industry, government and the general public and the critical role it plays in creating a better, safer and more prosperous world.  

www.good-design.org

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