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Last Updated: July 20, 2018

At Owlet Baby Care, we respect your privacy and appreciate the trust you have placed in us. We treat your data with the utmost care. This Privacy Policy explains how we collect, use, and disclose information about you and the child under your care through our websites, mobile applications, products, customer support and other services, as well as any other third party services or products that link to this Privacy Policy. By agreeing to this Privacy Policy in your account setup or by using our websites, mobile applications, products, customer support and other services, or any other third party services or products that link to this Privacy Policy, you consent to the processing of your information as set forth in this Privacy Policy. When we refer to “products” in this Privacy Policy, we are collectively referring to our products, websites, mobile apps, customer support and other services, as well as any other third party services or products that link to this Privacy Policy.

This Privacy Policy forms part of Owlet’s Terms and Conditions located at You understand that in order to use certain product features, you will be required to provide us with personal data about yourself and the child under your care such as the date of birth, pregnancy information, and health history and with permission to collect similar personal data from our products.

You have choices when it comes to the technology you use and the data you share. When we ask you to provide personal data, you can decline. Many of our products require some personal data to provide you with a service. If you choose not to provide the data necessary to provide you with a product or feature, you cannot use that product or feature and we may have to suspend or cancel it. Likewise, where we need personal data to enter into or carry out a contract with you, and you do not provide the data, we will not be able to enter into the contract or perform under the contract. We will notify you if this is the case at the time. Where providing the data is optional, and you choose not to share personal data, features like personalization that use such data will not work for you.


We rely on a variety of legal reasons and permissions (“legal bases”) to collect and process data.  The legal bases under which we collect and process data include consent, the performance of a contract, compliance with legal obligations, and our legitimate interests.

Information You Provide

We collect any information that you provide us when you use the products. Some examples are:

  • Registration for Marketing. When you register for giveaways, promotions or for additional information via our website or some other means, we require that you provide information such as your email, shipping address, phone, contact name, and billing address.

However, you are not required to receive marketing or promotional materials to use our products. You can opt out of receiving marketing or promotional materials at any time as explained below. However, by purchasing one of our products and providing an email address, you will still receive transaction emails including purchase confirmation and shipping information, and product use specific outreach emails such as recalls, service outages, and educational materials.

  • Product Registration. Our products require that you provide data regarding the child under your care such as name, due date, gender, birth date and weight. You may also elect to provide us additional information regarding certain health conditions (such as whether the child spent any time in an intensive care unit), birth weight and body measurements, and ethnicity. To personalize the application, you may upload a photo of your choice. We also require that the registering user provide us their name and information about the child's mother such as the mother's date of birth. You may also elect to provide us with information regarding the related pregnancy and the mother's maternal history. If you are not the mother, you may not provide information about the mother without the mother’s consent.
  • Communications and Other Interactions. If you contact us directly, you provide us with information that may contain personal data. For example, when you email our customer support team or sign up to receive updates regarding new products and/or services, you provide to us your email address, the contents of a message or attachments that you send to us, and any other information you choose to provide.
  • Payments. When you purchase one of our products, you provide your payment information, (your credit card number, billing and shipping address, phone number, email address, and contact name) so we and our payment service providers can process your payment.

Information We Collect When You Use Our Products

We collect certain personal and other technical data from your computer or mobile device when you use our products.

  • Personal Data. When you use some of our products, the products collect personal data.  For example, the Smart Sock provides us with blood and heart rate data and our websites collect IP addresses, among other data.
  • Device and Usage Information. We receive information from your device, including (but not limited to) IP address, web browser type, mobile operating system version (to the extent applicable), and unique device identifiers. We may also collect and store your browser settings and preferences. We receive information about your interactions with our products, such as the time spent interacting with our website content and the dates and times of your visits to our websites. 
  • Information from Cookies and Similar Technologies. We and our service providers may collect information using cookies or similar technologies such as web beacons. Cookies are pieces of information that are stored by your browser on the hard drive or memory of your computer or other Internet access device. Cookies enable us to personalize your experience on our websites and apps, maintain a persistent session, passively collect demographic information about your computer, and monitor other activities. Our website and mobile applications may use different kinds of cookies and other types of local storage (such as browser-based or plugin-based local storage).

Most browsers automatically accept cookies. You can prevent cookies from being stored on your computer or device by configuring your browser to not accept cookies or to notify you when a cookie is being placed on your hard drive. Some browsers provide a mode where cookies are always deleted after a visit. This is called InPrivate, Incognito, or Private Browsing, depending on your browser.

You can learn more about how to manage and remove cookies in your browser or device's online help. You can also visit for more information on how to manage and remove cookies across a number of different internet browsers.

If you choose not to accept cookies at all, you can still use our products. However, not all features of our products will function as intended if you reject cookies.

Our websites also gather certain information automatically and store it in log files. This information may include internet protocol (IP) addresses, browser type, browser language, device identifier, Internet service provider (ISP), referring/exit pages, length of visit, pages viewed, operating system, date/time stamp, clickstream data, crashes, system activity, hardware settings, the date and time of requests and other usage data. If you contact us over the telephone or via facsimile, we may also log information such as your phone number, forwarding calls, SMS routing information, and types of calls.

Your Internet browser and mobile device may allow you to adjust your browser settings so that “do not track” requests are sent to the websites you visit. We respect your wishes and will not track user activity once “do not track” signals have been activated. However, our third party service providers may not respond to “do not track” signals.

Our products may include social media features, such as the Facebook “Like” button. These features may collect your IP address and which page you are visiting on our website and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our websites. Your interactions with these features are governed by the privacy policy of the company providing them. We encourage you to read each company’s privacy policy.

  • Metadata and other information. We may collect metadata and other information to analyze and benchmark your use of our products. We may use that information to generate reports, analyze product usage, administer and improve the products, both for your individual use and our user base as a whole. We may also use the information to improve or create new products and to make recommendations to you and our customers about how to better use our products and services.

Information We Obtain From Third Parties

We obtain data from third parties. We protect data obtained from third parties according to the practices described in this policy, plus any additional restrictions imposed by the source of the data. Third party data that we obtain may include, but is not limited to, the following:

  • Data brokers from which we purchase demographic data to supplement the data we collect.
  • Service providers that help us determine your device’s location.
  • Partners with which we offer co-branded services or engage in joint marketing activities.
  • Publicly-available sources, such as open government databases.


Product-Related Usage

We use the information we collect about and from you for a number of purposes, including (but not limited to) to ensure our products function properly, improve our products, tailor our services, and assist in the research and development of future commercial offerings.   


We use your information to communicate with you. For example, we may send an email to the email address you provide to verify your account and for informational and operational purposes, such as account management or customer service.


We use your personal data to provide you with promotional materials that may be useful, relevant, valuable or otherwise of interest to you.

You can opt-out of receiving any marketing or promotional materials from us by following the unsubscribe instructions provided in the promotional email you receive or by contacting us directly at However, if you own one of our products, you will still receive transactional emails including shipping confirmation, delays and product usage specific outreach; such as recalls, outages, etc.  


We use third party analytics vendors to evaluate and provide us with information about your use of the products. We do not share your personal data with these third parties. Rather, these analytics service providers may set and access their own cookies, pixel tags and similar technologies on our websites and they may otherwise collect or have access to information about you which they may collect over time and across different websites, according to their individual privacy policies.  On our websites, we use Google Analytics to collect and process certain analytics data. Google provides privacy options described at

Ad Network Providers

We allow ad network providers to set and access their own cookies, pixel tags and similar technologies to collect information about your use of our websites. These network advertisers may use this and other information they have collected about you to deliver targeted advertisements for products and services in which you might be interested based on your use of the website. If you prefer to not receive targeted advertising, you can opt-out of some network advertising programs that use your information. To do so please visit the Digital Advertising Alliance (DAA) Opt-Out Page:

Compliance with applicable law and our own obligations

We may disclose your personal data in the following cases:

  • When required or permitted by law, regulation, legal process, or other legal requirement.
  • When we believe that disclosure is necessary or appropriate to respond to an emergency.
  • To protect our rights, your safety or the safety of others.
  • To investigate fraud.
  • To enforce our agreements, policies, and terms of use.
  • To comply with a judicial proceeding, subpoena, court order, law enforcement or government request, or national security requirements.
  • When you consent to such disclosure.
  • To comply with industry standards and our policies.

De-Identified and Aggregated Data

We may de-identify or aggregate the information you provide and the information we collect through the products, including personal data, and use it for any of the purposes we describe in this Privacy Policy.  When we de-identify or aggregate data, we remove any personal information that could be used by a third party to identify you from that data.


Giveaways, Promotions, Events

When you sign up for a giveaway, promotion, or event, we may share your specific contact details with other third parties so that they can contact you with their marketing materials.

Service Providers

We may share your information with our vendors, service providers, and other third parties that perform services on our behalf. For example, such services may include, but are not limited to, testing of our products, customer support, marketing efforts, and services to make our products work properly.


Through your relationship with us, we may offer you the opportunity to participate in research sponsored by, conducted on behalf of, or in collaboration with third-parties. The information we collect about and from you and the child under your care, including personal data, will only be disclosed to these third parties in an identifiable form if you have provided your consent to that research project. 

To the extent you have provided your consent, you may withdraw your consent at any time by contacting us in writing using the contact information listed below. You understand, however, that the withdrawal of your consent will not affect any actions taken prior to the date your withdrawal is received and processed, meaning your data may have already been processed with the service providers described at the time you first gave consent. In addition, if you do not provide your consent initially, or withdraw consent previously provided for research purposes, your information may still be used by us and shared with our third-party service providers as described above in aggregate and/or de-identified form only.

Merger, Sale, or Other Asset Transfers

We reserve the right to transfer your information to service providers, advisors, potential transactional partners, or other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or we sell, liquidate, or transfer all or a portion of our assets. 

As Required by Law and Similar Disclosures

We may disclose information about you: (i) if we are required to do so by law, regulation, or legal process, such as a court order or subpoena; (ii) in response to requests by government agencies, such as law enforcement authorities; (iii) when we believe disclosure is necessary or appropriate to protect against or respond to physical, financial or other harm, injury, or loss to property; (iv) to protect our rights; (v) to enforce our agreements, policies, and terms of use; (vi) with your consent; or (vii) in connection with an investigation of suspected or actual unlawful activity.


We use certain physical, organizational, and technical safeguards that are designed to maintain the integrity and security of information that we collect. Please be aware that no security measures are perfect or impenetrable and thus we cannot and do not guarantee the security of your data. It is important that you maintain the security and control of your account credentials, and not share your password with anyone.


Our products are intended for use by adults and are not intended for use by people under 18 years of age. We do not knowingly solicit or collect personal data from children under 18 years of age without the consent of the adult responsible for the child. If you become aware that a child under 18 years of age has provided us with personal data without the consent of the responsible adult, please contact us at and we will remove that information and terminate the applicable account.


To inform you of any material change to how we collect or process your data, including changes to this Privacy Policy, we will post our updated Privacy Policy on the applicable websites and indicate at the top of the Privacy Policy when it was updated.

This Privacy Policy may be updated periodically and without prior notice to you to reflect changes in our information practices or relevant laws. If we decide to use personal information in a manner materially different from that stated at the time that data was initially collected, as noted in the privacy policy and through having obtained your specific consent, we will let you know through all reasonable means possible through our products, by email, or other communication and request your additional required consent at that time, as necessary.


You may choose to stop receiving marketing newsletters, promotional information, any/or all communications, including some types of transactional notices from us by emailing us at

You may also request information about whether we hold any of your personal data. You can access, correct, update, or request deletion of your accounts or personal data by managing your account settings or by emailing us at We will respond to any request regarding your personal data within 30 days.

We may retain your information for as long as your account is active or as needed to provide you services, comply with our legal obligations, resolve disputes and enforce our agreements.


If you have any questions or comments about this Privacy Policy, our privacy practices, or if you would like to exercise your rights and choices, please contact us at or by calling us at +1 (801) 899-9705 during standard business hours, Monday-Friday Mountain Standard Time, or by writing to us at:

Owlet Baby Care Inc. 
2500 West Executive Parkway, Suite 500

Lehi, UT 84043

If a written, non-digital form is used, please recognize the amount of time required to receive that communication prior to complying with your data request.